A positive attitude on sales is important too.
Selling has a bad reputation. It’s come to mean, in some cases, “forcing something on someone that they don’t want and can’t afford.” That’s not selling. Selling has been a major force in the creation of American society. It’s been a vital link between the producer and the consumer. And the derivation of the word “sell” comes from an old English word sellen, which means “to get, deliver.” It’s the ability to place your product into the hands of the consumer on a rapid basis.
The whole cycle of a product and exchange can be viewed in relation to communication.
Excerpt from The Natural Laws of Management: The Admin Scale, Chapter 7 Superlative Service, Page 32.